Nestle boosts presence in Brazil by means of acquisition
VEVEY, SWITZERLAND — Nestle SA has signed an settlement with Advent International to amass a majority stake within the Brazilian premium chocolate firm Grupo CRM. Financial particulars of the transaction weren’t disclosed.
Grupo CRM manages a direct-to-consumer mannequin that features greater than 1,000 “chocolate boutiques” below the Kopenhagen and Brasil Cacau manufacturers in addition to an expansive on-line presence, Nestle famous. Kopenhagen was based in 1928 and has advanced by means of product innovation and shopper expertise. The firm owns a number of chocolate manufacturers in Brazil similar to Língua de Gato, Nhá Benta, Lajotinha, Chumbinho and Cherry Brand. Brasil Cacau, in the meantime, is a separate chocolate model that launched in 2009 and is offered in tons of of “branded shops” all through Brazil.
Renata Moraes Vichi, who has been with Grupo CRM for 25 years and has considerably grown the corporate throughout her tenure, will proceed to steer Grupo CRM as chief govt officer and in addition will maintain the title of minority shareholder.
“This acquisition additional broadens and strengthens our confectionery presence in Brazil, enabling us to enter the high-end phase,” mentioned Laurent Freixe, CEO of Zone Latin America at Nestle. “Kopenhagen and Brasil Cacau provide premium goodies which might be extremely appreciated by Brazilian shoppers. We are happy that Renata Vichi will proceed to steer the corporate along with her deep information and keenness for the chocolate enterprise, individuals and types. Together, we’ll discover alternatives to additional improve the corporate’s distinctive premium chocolate expertise.”
Nestle mentioned it has a powerful confectionery enterprise in Brazil, and the transaction is predicted to assist the corporate develop within the high-end gifting phase. As a part of the transaction, Nestle will help Grupo CRM’s sustainability ambitions.
